Huddle House has inked its largest franchise deal in its history, securing 20 units across Texas. The agreement is led by WE Food Enterprises Hospitality Group LLC (WE Foods).
WE Foods is eager to expand Huddle House across the Lone Star state. The first location is targeted to open by June 2025 in Spring, TX, with three additional openings planned in surrounding areas that month.
Justin Criswell, financial executive, and CIO of WE Foods, is one of the leading operators spearheading this latest venture. With over 20 years of experience in management and corporate finance across diverse industries, Criswell has built a reputation for driving growth and delivering results.
“Our team has extensive experience in the restaurant industry. The Huddle House franchise team has been exceptional in supporting our vision to bring people together,” said Criswell, CIO of WE Foods. “We hope to create a welcoming hub for colleges, local schools, and families while creating meaningful job opportunities for students.”
Christian Hanks, another key operator within WE Foods, highlighted the group’s attraction to Huddle House for its exceptional value, diverse menu, and welcoming community atmosphere.
“My passion lies in delivering outstanding customer experiences that foster a sense of community around our brand. I look forward to cultivating an inviting atmosphere that keeps our customers coming back for more,” said Hanks. “I’m thrilled to embark on this journey with Huddle House, a brand that perfectly aligns with my values of quality and community, and I can’t wait to contribute to its mission of bringing people together over great food and unforgettable moments.”
Original note published in Franchising