Where the huddle comes in
Huddle In. Huddle Up. Huddle Happy.
You’ll see these words repeated in the décor of our restaurants, and they hearken back to a simpler time when founder John Sparks was just forming the concept for his budding restaurant chain. At his eatery in Decatur, GA, one evening in 1964, he saw a group of boys gathering after football practice. One of them held his football in one hand and his helmet in the other. It looked as if the group were in a huddle, talking and laughing together. It was at that moment that he decided Huddle House was the perfect name for his restaurant chain. It became the community go-to place where folks would gather, or huddle up, for great food and good times after Friday night football games, for Sunday brunch after church, or anytime.
The concept is particularly meaningful when you consider our target communities. While it’s true you’ll find our restaurants most anywhere, from large urban areas to interstate travel centers and college towns, our key demographic is found in the thousands of small towns scattered across the country. These are places that still value family, eat together at the dinner table and employ a strong work ethic — places that celebrate community but have few sit-down table service restaurant options. People want more options for breakfast than just fast food. That’s where Huddle House fits in. We gravitate toward towns that are overlooked by other restaurant chains, because we know we can build a strong customer base that will return time after time.
Any Meal. Any Time.
“Any Meal. Any Time.” That’s another phrase you’ll see repeated throughout our restaurants. For five decades, the Huddle House brand has been devoted to providing outstanding hospitality, great service, generous portions, fair prices and quality, home-style food cooked to order. Huddle House has stayed true to these values.
Although Sparks’ passion to serve good food in a warm, friendly environment that brings folks together remains intact, much has changed since the first Huddle House opened its doors. Our newest Evolution restaurant design features a look that’s bright, colorful and reminiscent of America’s classic neighborhood diners. A new logo adorns signs and menus. The menu now includes a variety of breakfast, lunch and dinner entrees that take their place beside the Huddle House classics like burgers, fries and shakes.
Our newest restaurants have our iconic open kitchens – our guests get to see firsthand how fresh their meals are because the cook prepares them in plain sight, but they also have much more flexible seating. We still use booths and now have a range of tables our guests can string together to seat big groups. This has helped increase our sales, as it is now possible for large families to drop by after church or for the Little League team to celebrate over milkshakes and fries after an epic win.
Under CEO Michael Abt, Huddle House is poised to grow beyond our Southern, Southwestern and Midwestern footprint. We have new menus and our best ever programs to welcome new franchisees, from single-unit owner/operators in small towns to larger investors looking to open 24-hour locations in travel centers or convenience stores. If you’re interested in bringing Huddle House to your community, take a look through the website and click on the links at right to learn more.
We’d love to start a conversation about how you can join our proud Huddle House tradition.